Wednesday, May 18, 2005

 

Even better XMaps (BETA)

Well Mommys home and she had a great time so last night we sat down for a chat and a gossip over our Zamorano.

Mommy asked me about this thing in the Uk where people looking for brothels are being shown maps pointing out their nearest police station.

I explained that this is all part of our drive to save the user time, thus improving their experience.

We plan on applying the same principal to many things, and the principal is very simple - we're basically taking a place, a time of search and the searchers profile and, knowing what the consequences of visiting that place may be, we're directing the user straight to the final destination, thus saving them time, energy and money.

For example; if a UK user searches 'kebab shop' between 10.55pm and 3am, especially if they search from their mobile (cellphone), we can naturally extrapolate that the user is very drunk, will buy a kebab, become ill and end up having their stomach pumped in A&E at 4am. Therefore for 'kebab shop' we return all hospitals within a 10 mile radius.

Some of our extrapolation algos are still being worked on and we have had to apologise to several male australian users who searched for 'barbie supplies' and ended up at 'Frocks for Jocks' being measured up by a nice man in pink lycra but this is a beta service and one of them actually did buy a nice backless number which I quite like myself actually so no real harm done....

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